Wednesday, 18 April 2018

Getting your book description right - Two examples


Let’s take a look at the keywords and descriptions of two best-selling ebooks

Here’s what a reader would see if they looked at Amazon’s page for ‘My Sister's Grave’ by Robert Dugoni which on 18th October 2016 was number 6 in Amazon’s best seller list.
Would that description inspire you to click the ‘Read more’ link? No? I wouldn’t either. Checking I found the full description was 778 characters, none of the nine keywords the book uses are in the description. Eight of them are Amazon categories but one ‘United States’ isn’t and seems rather pointless.  I suspect this ebook appears in Amazon’s top listings because of the reputation of the author (Ranked #40 at Amazon at the time of writing) and because of the publisher paying to have it promoted. If I was the author, I would be upset at the publisher (Thomas & Mercer) for doing so little. You can see Amazon’s top 100 authors at:      https://www.amazon.com/author-rank#1

My second example is ‘A Shade of Vampire’ by Bella Forrest. Here’s what you would see before that ‘Read more’ link:
Notice the use of bold text? You can use HTML to do this in a description. Notice also the writer has appealed to Twilight, The Mortal Instruments and Vampire diaries fans also. Be careful here that you don’t mention other author’s names or copyright items since this is likely to get your book a lower ranking. In this case, especially since the description stops mid-sentence, I would read on.
This time the description is 3,070 characters long and includes short review statements. Bella Forrest appears to be self-published. She uses 17 keywords/tags. Here’s how she uses them:
·         One appears in the title (vampire)
·         Romance and fantasy are keywords used in the description
·         Romance, vampire, werewolves, shifters, coming of age, romantic, angels, ghosts, psychics are compulsory keywords for specific Amazon categories
·         Werewolves & Shifters, Science Fiction & Fantasy, Paranormal & Urban, Teen & Young Adult, Demons & Devils, Witches & Wizards, Paranormal & Fantasy are Amazon categories
Seems to me Bella Forrest has done a pretty good job of her keywords and description.
No description is ever perfect though so it’s always worth revisiting and tweaking the next time you produce a new book edition. This is what Bella Forest's description looks like now:
It's certainly worth mentioning those extra 2 million sales and the 5-star reviews but that extra text has pushed out of visibility 'she cannot wake. A quiet evening walk along a beach brings her face to face with a dangerous pale' It's still effective though but perhaps that blank line could have been made narrower using embedded styles in the HTML.


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