Untangling SEO

 This is what Google Gemini 2.5 Pro thinks authors should know about SEO

• SEO (Search Engine Optimization): This is the practice of improving a website to increase its visibility when people search for products or services related to your business in Google, Bing, and other search engines. For an author, this means making your website or book listings more likely to appear when someone searches for your name, book title, or related topics.

• Keywords: These are the words and phrases that people type into search engines. For an author, these could be your name, book titles, genres, or topics you write about.

• Metadata: This is data that provides information about other data. In SEO, it often refers to the title and description of a webpage that appears in search engine results. This information helps search engines and potential readers understand what your page is about.

• SERP (Search Engine Results Page): This is the page that a search engine returns after a user submits a search query. Most people don't look beyond the first page of results.

• Backlinks: These are links from other websites to your website. They are important for SEO because they act as a vote of confidence from one site to another.

• CTR (Click-Through Rate): This is the ratio of users who click on a specific link to the number of total users who view a page, email, or advertisement. It is commonly used to measure the success of an online advertising campaign.

• Schema: This is a type of microdata that, once added to a webpage, creates an enhanced description (commonly known as a rich snippet), which appears in search results.

• Bounce Rate: This is the percentage of visitors to a particular website who navigate away from the site after viewing only one page.

• Domain Authority: This is a search engine ranking score that predicts how likely a website is to rank on search engine result pages (SERPs).

• Algorithm Update: Search engines like Google frequently update their algorithms to provide better search results. These updates can affect how websites are ranked.

• Personas: In this context, these are fictional representations of your ideal readers. Understanding your reader personas can help you create content and use keywords that will appeal to them.